Blogs for Website Search Engine Optimization
Everspring | 2021-2022
One of my responsibilities as a marketing copywriter at Everspring is to write blogs built to rank high on search engines for certain keywords related to fields of study, career outcomes, popular topics and graduate school application in general. Unlike faculty spotlight blogs which are valuable for human interest, these are more concerned with creating trustworthy, compelling content that will pull curious searchers into our sites and ultimately enroll in the academic program.