The online Master of Science in the Learning Sciences at Southern Methodist University (SMU) blends data science, technology, and education to provide instructors with the valuable skills they need to create effective and exciting education and training opportunities. 

About the Campaign

The creative campaign speaks to the primary motivations of the audiences for SMU’s online MSLS. The two primary audiences for this program are: 

1. Traditional educators who are ready to move on to a different career. These individuals see SMU’s online MSLS as an opportunity to modernize their skill set while still putting their years of experience to use. This audience is excited to move out of the classroom and into roles as instructional designers, corporate trainers, museum exhibit designers and educational game developers.

1. Educators who are excited to enhance classroom learning with tech developments. Whether they’re interested in using data analytics to get better insights from a learning management system or want to explore tools for bringing immersive learning to their students, the online MSLS will help them accomplish these goals.