Everspring creates digital solutions that help you expertly translate the university online. It removes the time pressure and the technology burdens so universities can deliver what they do best–teaching engaging content that transforms lives.

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Marketing Copywriter
Chicago, Illinois
June 2021-Present
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Develops copy to support lead generation, nurturing, and conversion across marketing mediums including: websites, emails, ads, admissions materials, blog articles, social channels, print materials) for university partners.

Researches partner programs, brand and editorial guidelines, values, rankings, learning experiences, career paths, outcomes, and industry trends and news related to fields of study in order to become an expert on assigned partners.

Collaborates with and incorporates feedback from clients, editors, design and web teams to deliver effective, unique, and high-quality campaign materials. Uses analytics to inform decisions.

Suggests and implements process improvement to establish copywriter best practices, enhance work management system experience, conduct successful program launches, and improve brand and creative team relationship.

Rush University is the academic enterprise of Rush University Medical Center (RUMC), an Illinois non-profit, 501(c)(3) corporation. Rush University offers more than 40 degree and certificate programs across medicine, nursing, allied health and biomedical research; more than 60 postgraduate training programs for medical residents and fellows; and continuing education options.

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Communications Specialist
Chicago, Illinois
July 2019-June 2021
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Created detailed marketing plans to coordinate communications across internal and external channels (newsletters, intranet, internal emails, website, social media, mobile app) for university audiences (students, faculty, staff, general public). Presented plans to stakeholders including executive leadership.

Evaluated communications projects post-release using tools including surveys, market comparison, and social and website engagement statistics. Used findings to create reports with visual data displays and analysis of project successes and opportunities for improvement.

Developed content and collaborated with design and multimedia production teams to create digital newsletters, promotional and informative videos, photographs, digital graphics for social media and web use, and physical assets.

Advocated for and led branding and content improvement projects. Oversaw transition from out-of-date intranet to a platform with an improved user interface and overall experience.

Served as a key member of the COVID-19 response team. Quickly drafted and published emails, web and social media content with campus updates. Helped to navigate logistics of campus closure and transition to remote instruction.

Led a cross-department team to develop an exciting, fulfilling virtual commencement experience in one month for more than 800 graduates during the COVID-19 pandemic.

Epic Systems

Epic is a privately-held electronic health record company and develops tools that help people get better and stay well. More than 250 million patients worldwide have a current electronic record in Epic.

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Technical Writer
Verona, Wisconsin
September 2017-July 2019
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Analyzed 50+ development logs across five software applications quarterly to create documentation for enhancements.

Led documentation improvement efforts, specializing in strategy content for software adoption targeted at analysts, and organizational-level implementation considerations for executives.

Managed a process change that lead to a tripling in rate of documentation issue tickets closed.

Wrote case studies, scripted and directed screenshots for training and enhancement videos.

Coordinated with technical teams to investigate and improve internal processes for documentation of system reports.

Served as project lead for interactive educational labs for software analysts and conducted user experience testing at annual international conferences.

The Wisconsin Statewide Health Information Network (WISHIN) is an independent not-for-profit organization dedicated to bringing the benefits of widespread, secure, interoperable health information technology to patients and caregivers throughout Wisconsin.

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Communication and Engagement Specialist
Madison, Wisconsin
March 2015-August 2017
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Created marketing and education materials for audiences with varying awareness and understanding of health technology.

Authored monthly newsletters with product tips and updates, case studies and other news.

Orchestrated all components of the first annual Wisconsin Health Information Exchange Summit featuring national speakers with more than 100 registrants.

Interviewed clients to document testimonials and compose case studies.

Built and critiqued surveys for project evaluation, product development and customer satisfaction.

Overhauled Drupal-based website with new design and architecture.

Served as the primary contact for the company’s advertising agency, directing and prioritizing projects.